When was the last time you browsed your mobile website?
Or completed a transaction with your mobile app? Have you ever looked at your marketing emails on a phone to confirm that they are even legible on a small screen?
Is your member data fragmented across the organization?
Do you have core systems that are so outdated that you can’t get real-time access to your own data internally? Have you outsourced core competencies to 3rd-party providers?
Have you spent hundreds of thousands on an app that your members complain about?
Do your marketing and IT leadership bicker over which of them “owns” mobile? Are your senior leaders incentivized to compete with each other?