Have you spent a fortune on an app that your members don’t love?
Do your marketing and IT leadership bicker over which of them “owns” mobile? Are your senior leaders incentivized to compete with each other?
When was the last time you browsed your mobile website?
Or completed a transaction with your mobile app? Have you ever looked at your marketing emails on a phone to confirm that they are even legible on a small screen?
Is your member data fragmented across the organization?
Are your members forced to maintain different login info for your website and your app? Are your systems so antiquated that you can’t get real-time access to your own data?