Mobile Advisory Retainer
Get ongoing access to the strategic and tactical mobile expertise you need, when you need it. Designed specifically for senior executives who are facing a significant technology transition. Your advisory retainer entitles you to unlimited 24/7 access to me via phone, email, and chat. Monthly, quarterly, and annual plans available.
Mobile Redesign Coaching
Are you planning to redesign or rebuild your existing desktop-only website so that it is mobile friendly? Is your in-house web team unfamiliar with the unique constraints of mobile responsive design? Decrease your risk, improve your capabilities, and get to market faster by adding my expertise to the project.
Mobile Strategy Workshop
Is your board skeptical about investing in mobile? Do your marketing and IT leadership disagree about priorities? Is your member data fragmented across multiple databases or 3rd-party services? Build consensus among senior leaders with this half-day session that summarizes the current mobile landscape, extrapolates emerging trends 2-3 years out, and outlines a business strategy for maintaining relevance in the post-PC world.
Mobile Marketing Roadmap
How can you ensure that your marketing emails are legible in the most popular mobile email clients? What can you do to optimize conversions in mobile web browsers? How should you author your marketing materials for maximum effect in social media on mobile devices? How can you use mobile data to segment your audience? Get your questions answered with a comprehensive, holistic, and actionable mobile marketing roadmap.
Mobile Onboarding Teardown
Can prospective members realistically complete a member application on mobile? Or do you force them to put it off until later when they are back at their workstation? Does it take days (or weeks!) to complete the process? Are phone calls and snail mail involved? This level of friction is more than enough to send members elsewhere. Find out where the high friction points are in your application process, and get recommendations for addressing them.