April 23, 2017
Reaching out to past clients for feedback
Whether you’re looking to beat impostor syndrome, trying to improve the marketing copy on your website, or brainstorming new products and services, reaching out to past clients to get their feedback on your relationship is a great thing to do.
If this feels awkward to you, here’s an email template that might help:
Hi Bob,
Sorry for the unsolicited email but I wonder if you could spare a few minutes.
I’m redoing my website and would love to get some feedback about the project we did together. It’s totally fine to say no, but would it be okay for me to send over a few questions?
Just reply with a yes/thumbs-up and I’ll send over six short questions for you. It shouldn’t take more than 10 minutes of your time to answer.
Either way, I hope all’s well!
Yours,
—Alice
If you get back a “Yes”, send over these six questions:
- What was the obstacle that would have prevented you from buying this product/service?
- What did you find as a result of buying this product/service?
- What specific feature did you like most about this product/service?
- What would be three other benefits of this product/service?
- Would you recommend this product/service? If so, why?
- Is there anything you’d like to add?
Yours,
—J