March 1, 2018

How much does a dog cost?

Surely there is a “market rate” for a dog, right?

Um... no.

You can adopt a dog from a shelter for anywhere from free to about $250.

Or you can buy a dog from a breeder for a thousand or two, depending on the breed.

Or you can pay as much as $25,000 for the puppy of a champion show dog.

Or you can drop an estimated $250,000 on a couple dog clones, like Barbara Streisand:

When Barbra Streisand’s beloved pet dog passed away, she used cells taken from its cheek and stomach to produce two clones.

A dog clone - yes, this is apparently real thing - costs between $50,000-100,000 per attempt and the cloning process is only successful about a third of the time.

There is no market rate for a dog. You can pay pretty much whatever you want. When certain people want something bad enough, the sky’s the limit when it comes to price.

The concept of a “market rate” is largely an illusion. You can choose to buy into the illusion, or you can choose to serve a niche that greatly values what you provide.

Yours,

—J

P.S. Friends don’t let friends bill by the hour. Gift options available at check out -> http://hourlybillingisnuts.com

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