Mobile isn’t the future. It’s the now.
Here’s the bottom line: your customers are way ahead of you. They’re already living in a post-PC world. They are demanding a “real time, all the time, on any device” experience.
You know this is true because you’re also a customer. You know what kind of experiences you expect from the businesses that you patronize. Is your brand delivering the same sorts of experiences that you yourself demand?
In the next five years, smartphone ownership will go from 2B to 4B. Mobile is not a channel. Mobile is not a fad. Mobile is not going away. Mobile is a transformational technology that is disrupting every sector of the economy in every country on the planet.
Being an incumbent is starting to look like a liability. The convergence of cloud computing, ubiquitous broadband, and affordable smartphones is allowing mobile-first (or mobile-only) upstarts to take on large companies and in some cases, entire industries. Blockbuster, Borders, Blackberry, Nokia, the newspaper business, the taxi industry, cable television, shopping malls, hotels, shipping, etc... They’re all gone, over, or on their way down; each disrupted from below by upstarts that their leadership probably hadn’t even heard of until it was too late. If your business doesn’t reinvent itself for mobile, your business is over.
- Strategy Retainer
Get access to the strategic and tactical mobile expertise you need, when you need it. Unlimited 24/7 access to me via phone, email, IM, and SMS. Monthly, quarterly, and annual plans available. More »
- Strategy Session
This half-day session summarizes the current mobile landscape, extrapolates emerging trends 2-3 years out, and outlines a business strategy for maintaining relevance in the coming networked society. More »