Jonathan Stark is a mobile strategy consultant who helps CEOs transition their business to mobile.
Unlike other mobile strategy consultants:
- Jonathan literally wrote the book on cross-platform mobile application development.
- Clients work directly with Jonathan and not a group of junior employees who are learning on the job.
- Jonathan does not bill by the hour, so clients never have to worry about watching the clock.
The Big Picture
Mobile computing as we know it today is just one application of wireless technology, and a fairly limited one at that. The iPhone—perhaps the most advanced piece of consumer electronics ever created—is going to look like a fax machine compared to what’s next.
As revolutionary as mobile is, it’s merely a warning shot—the coming wireless wave will profoundly disrupt every sector of the economy: retail, health care, tourism, hospitality, financial services, insurance, construction, and so on.
The Bottom Line
If you aren’t actively upgrading your systems to deliver your products and services in “real time, all the time, from anywhere, on anything”, you’re going to get disrupted by some company that you’ve probably never even heard of.
No Thanks, All Set
Not sure whether you need a mobile strategy? Think you already have a mobile strategy? Ask yourself:
- Has your marketing department blown a six (or seven!) figure budget on a mobile app that delivered virtually no business value?
- Does your upper management bicker about who “owns mobile”?
- Do you suspect that your IT department is not up to date with current mobile technology?
- Are your department heads financially incentivized to compete with each other?
- Do you have more than one customer database (e.g., eCommerce, loyalty, retail)?
- Are you running nightly (or weekly? monthly?) batch scripts to sync data between silos?
If you answered yes to any of these questions, we should talk.
Jonathan Stark is a mobile strategy consultant who helps CEOs transition their business to mobile. Unlike other mobile strategy consultants, clients work directly with Jonathan and not a group of junior employees who are learning on the job.