Mobile Strategy for Consumer Brands
Here’s the bottom line: your customers are way ahead of you. They’re already living in a post-PC world. If you don’t deliver a “real time, all the time, on any device” experience to your customers, they’ll happily switch to a competitor who does.
When was the last time you browsed your mobile website? Or made a purchase in your mobile app? Have you ever looked at your marketing emails on a phone to confirm that they are even readable?
Is your customer data fragmented across the enterprise? Do you have core systems that are so outdated that you can’t get real-time access to your own data? Have you outsourced core competencies to 3rd-party providers?
Have you spent hundreds of thousands of dollars on an iPhone app that your customers barely use? Do your marketing and IT leadership bicker over which of them “owns” mobile? Are your senior leaders incentivized to compete with each other?
Mobile Is Disrupting Everything
In the next five years, smartphone ownership will go from 2B to 4B. Mobile is not a channel. Mobile is not a fad. Mobile is not going away. Mobile is a transformational technology that is disrupting every sector of the economy in every country on the planet.
Being an incumbent is starting to look like a liability. The convergence of cloud computing, ubiquitous broadband, and affordable smartphones is allowing mobile-first (or mobile-only) upstarts to take on large companies and in some cases, entire industries.
Blockbuster, Borders, Blackberry, the newspaper business, the taxi industry, cable television, shopping malls, hotels, shipping, etc... They’re all gone, failing, or in decline; each disrupted from below by upstarts that their leadership probably hadn’t even heard of until it was too late.
If your business doesn’t go mobile, your business is over.
I Can Help
Are you wondering about how to convince your board or senior management to invest in a mobile strategy? Click here to email me and briefly describe your current situation. I’ll offer my advice on how to properly position mobile as the solution to the challenges your organization is facing.
I’ve worked with the Fed, Fidelity, CVS, Staples, Cisco, Time, Nokia, T-Mobile, Entertainment Weekly, and many more on their mobile strategy, tactics, and training. Unlike my competitors (e.g., Accenture, IBM, Deloitte et al.) you work directly with me; not an army of junior consultants who are learning on the job at your expense.
What People Are Saying
Jonathan brought extensive knowledge around the actual devices we were looking to work with and helped us take full advantage of the mobile operating system capabilities. We value Jonathan’s outside perspective, mobile industry knowledge, and hyper-focus on ensuring the customers get the best experience possible. We are looking for opportunities to continue to work with Jonathan.
We reached out to Jonathan for help with our mobile initiative. As result, our development work became more focused. Opportunities for improvement were quickly identified. He helped us with identifying the “win” and offering strategies to achieve success. I’d recommend Jonathan to any organization who is creating a mobile/digital presence.
Jonathan, Thank you again for the presentation you provided for us on Tuesday – it was truly a success. I have received great feedback already on the excellent tips and details you provided as well as the demo/hands-on showing of how these tools work in real life. It has been a pleasure working with you again!
Just wanted to say a big Thank You for a really great presentation today. The live demo was outstanding and truly appreciated by the audience.
We invited Jonathan Stark to COSSETTE for one of the best workshops of the year with all of our digital experts in Montreal.
Let’s Do This
There’s no reason to wait. Drop me a line and I’ll get back to you shortly.