Transform Your Positioning From Soggy To Solid With 21 Real-World Examples—In this 63 page PDF handbook you’ll learn:
- The #1 thing you must do before engaging in marketing of any kind
- How to get word of mouth referrals without even asking
- The one thing to say when someone asks, “So... what do you do?”
- The 4 components of a laser-focused positioning statement
- The secret to differentiating yourself from your competition
- and more...
About Jonathan
Hi! I’m Jonathan Stark and I was a software consultant for the better part of fifteen years. I’ve given sold out talks on three continents, I am the author of five books, and I have helped brands like Staples, Time, T-Mobile, and others with their software strategy, tactics, and training. (You can check out my press page for more info.)
In my first year as a solo consultant, I doubled my income by ditching hourly billing for value pricing. I have over a decade of real-world experience successfully applying value-based theories to my own consulting work and that of 100+ business owners I have counseled. These days I routinely command an effective hourly rate of $2000+ per hour.
The unconscious acceptance of hourly billing as the best and only option for selling services is a collective hallucination that literally keeps me up at night. In fact, I consider it my mission in life to rid the earth of hourly billing. Care to join me? You’ll be glad you did. 🙂